Quercetti
Creating fun toys which at the same time help kids develop their
intellectual and physical capabilities, stimulating their reasoning,
creativity, manufacture and social relationships: far back in 1950s this
idea inspired Alessandro Quercetti to establish Quercetti & C. Spa
in Turin. Taking care of all the aspects of the company personally –
from product design to study of materials, from creating the mould to
production, from packaging to sales – he succeeded in achieving an
incredible result for more than 50 years: numerous completely innovative toys,
developed following revolutionary concepts, that are certainly on the
cutting edge, which with their birth, marked fundamental milestones in
the history of toys.
The adventure started with the creation of a motorized pony with a rider that could gallop in the 50s, which had so much success, that it made transforming a passion into an organized business possible.
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